With the rise of social media, tons of marketing tools, you may be overwhelm and unsure on which platform to chose that will work best for you.  The key to finding the right platform you enjoy, one that will allow you to grow and entertain your audience is not as hard as your think. If you are not a Snap"chatter" or Twitter person then you will need to find a platform that will give you more leverage to speak with your audience. I found a lot of my clients were creating several social media accounts only to find it hard to maintain them all, without having a plan of action. I do think it’s wise to create a user account for each platform just in case, to make it easier for your audience to find you. This should apply when your notice an large growth in your audience.

When I launched Girlitsmel in 2016 I asked myself the follow questions:

• Who is your audience?

• What are the demographics?

• Are they mostly females or males?

• What are the age ranges?

Once I determined my audience, I research which platforms they used the most and I advise for you to take this into account. Do not assume everyone uses Instagram or Twitter. Think about what your intended message conveys and your call to action.

Here's a few things I took into account when I created my social media accounts.

• Twitter can help me reach an new audience. I can retweet, share images and video and direct traffic to my website.

• Snapchat was not an ideal platform to use since I created an account and but rarely used the app.

• Instagram and Facebook allows me to reach my audience with ease by posting stories, photos, video and go live.

• Youtube was an easy choice for me as it would give me an advantage to target an audience that may not necessary be on Instagram or Twitter.

In terms of your message, you must consider the types of mediums you will be using, will it be links, photos or videos? I love photos and I know people will gravitate to a nice photo and comment. Everyone is on YouTube so making a few promo videos or tutorials can help. If you have a Facebook account, your friends can help promote your business by sharing with their friends and so forth. 

The key is being consistent and sticking to your platform(s) of choice. Remember first impression is everything and you do want to find yourself creating multiple accounts and lose your audience with mixed messages. Trust me it can happen!

Let's Talk!

What are some of favorite platforms you use to promote your business/brand?

XOMelissa

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