THE

SCOPE

Every year, open enrollment season brings the opportunity for those without insurance benefits to choose a plan. This campaign raises awareness that there’s more to dental insurance than x-rays and checkups: it can also help protect you from life’s unexpected accidents.

This three-part Facebook campaign uses humorous images to remind people that oral injuries happen. The tagline “Chip happens” reinforces how quickly and unexpectedly an accident can pop up while playing sports, when eating a snack, or even by getting struck by an oversized boxing glove. Comedic pictures accompany the text that tells the value story: having a plan saves you money on emergency and preventive services, with no waiting period for preventive services and multiple plan options to fit your needs.

2024 Gold Hermes Award Winner

DELIVERABLES | Social media carousel, video, and static posts

CREATIVE TEAM
Andrew Alexander - Content Writer
Haroon Ahmad - Senior Marketing Specialist
Melody Baker - Content Writer
James Burke - Senior Content Writer
Thomas Cavazos - Senior Content Writer
Brittney Cruz - Design Manager
Jim Deeken - Director
Nina D’Iorio - Senior Manager
Melissa Frazier - Graphic Designer
Kim Grobe - Senior Web Producer
Susan Hart - Senior Creative Operations Project Manager
Kelsey Jones - Senior Marketing Specialist, Federal Government Programs
Peter Lee - Senior Content Writer
Kira Llagas - Expert Visual Designer
Zelly Lodin - Manager, Corporate Communications
Alyssa Myers - Senior Creative Strategist
Shuttlerock - Additional video services
Desiree Silay - Manager, Marketing
Nate Teater - Marketing Project Manager