AMAZON AMP

Amp is a new live radio app where people come together to create live, shared radio shows with the music they love, all for free and directly from their phone. You can listen to top artists, creators, and athletes – like Nicki Minaj or Lil Yachty – spin their favorite tracks and take your calls in real-time. You can even start your own radio show and share your own voice and your own favorite songs, from our library of tens of millions of licensed songs. Just decide on a show title, create a playlist and you're seconds away from streaming your show to a live audience and talking to live callers.

THE

SCOPE

To reach college-aged users, AMP is launching a pilot college program in Atlanta with HBCUs (Spelman College, Morehouse College, Morris Brown, and Clark Atlanta University. Sponsorship of the Clark Atlanta University Homecoming concert, Spelhouse Homecoming concert, and Gameday Tailgate to drive awareness of the Amp brand and engagement with the community

Create compelling creative that drives interest in the Amp app. The overall look and feel should lean into college football using Amp brand colors. Focus on creators in a yearbook-style look. Including headshots in a frame and information about their respective Amp show in a ‘signing-the-yearbook’ style.

DELIVERABLES | Signage, Fabricated Panels

CREATIVE TEAM
Agency - Pop’n Creative
Designer - Melissa Frazier